A Guide to Utilizing the Top Google Maps Marketing Tools

by | Oct 20, 2023 | GMB

Google maps marketing is an effective strategy to improve the visibility of the business. There are a lot of tools out there in the market to utilize the features of Google maps.

Are you wondering which tool is the best? What are the features to look for in a tool before opting for it?

Here is a complete guide on how to utilize Google maps marketing tools effectively and efficiently to increase the visibility of your business.

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1. Introduction to Google Maps Marketing

1.1 Overview of the importance of Google Maps in local search and local business marketing

The process of using the functionality of Google Maps to ensure your business is found easily is called Google Maps Marketing. This suits all types of business from smaller to larger scale but is more profitable for smaller scale business. Google Maps marketing includes visibility and positioning and if you use it strategically, it plays a prominent role in your business. If you aim at a higher rank in search, then you can enhance your business. The better you optimize your profile, the better your chances are for showing up in a Google Maps search for your business type in your area.

1.2 Key benefits of using Google Maps for your business

Google takes care of 88% of Google searches which constitutes 3.5 billion searches every day. According to the survey, local searches convert 76% of sales compared to physical visits to local shops every day.
The way Google Map Marketing impacts the process Google views your business or how it affects the search is known as the local 3 pack. In Google search, a Google map result (Local 3 pack) appears in the top 3. Google map brings a lot of customers towards your business. If you ensure you are in the top 3, then your business will get a lot of scopes.
Google results are proximity based
Based on your physical location, Google Maps results are optimized. This has become a common approach due to the increase in mobile volume searching. If you search for anything on Google on your mobile, the results topped in your organic search (maybe because of SEO or increased volume) are similar to the top stop on PPC ads. The ads are listed based on the ad rank formula; Google maps listings are prioritized based on the user’s location. Position ‘A’ is closest to the user’s location and is followed by ‘B’ and ‘C’. if you go for ‘near me’ then you find more accurate results. It seems like Google is using maps to find your local business.
Google map results in rankings
Offering proximity-based results are not the only type of results of Google maps. What if a user is not enabled the location? The results are provided for any destination, not just in the user’s location. I am in Bangalore and I can search for the best resorts in Delhi. This is because of Google my business listing optimization and other factors.
Setting Up Your Google My Business Profile

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2. Google My Business Dashboard

Google my business manages how your business is visible across Google platforms like Google maps, searches, etc. f you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you. Google my business dashboard helps to maintain accurate information, engage with customers, and drive more traffic toward your profile.

2.1 Importance of claiming and verifying your Google My Business (GMB) listing

Claiming and verifying your Google My Business (GMB) listing is essential for businesses of all sizes. The key benefits of claiming your Google my business profile is:

⦁ Improves visibility: Claiming and verifying your GMB listing helps your business show up in Google search results and on Google Maps, making it easier for potential customers to find your business online.

⦁ Enhances credibility: When you verify your GMB listing, it shows that you are the owner or manager of the business, which enhances your credibility with potential customers. It also gives you control over the information displayed about your business, so you can ensure it’s accurate.

2.2 Best practices for optimizing your GMB profile for better visibility and search ranking

Optimizing your GMB profile will fetch better ranks on search engines and improves the visibility of your business profile. Here are a few optimization tricks:
⦁ Creating a complete and accurate profile, providing all the necessary information.
⦁ Incorporate keywords effectively, and include them in titles, and headings to drive more traffic.
⦁ Keep the Question and answer section to help customers reach you in case of query.
⦁ Encourage your customers to drop reviews on your business to enhance your brand value and social image.
⦁ Add photos and videos to build genuine relationships with customers. You can attract new customers using social image.

2.3 Utilizing GMB Insights to understand customer behavior and adjust your strategy accordingly

On Google my business profile, you can check how customers are interacting with your customers on Google platforms. GMB provides insights that you can utilize to analyze customer behavior patterns. Here are a few tips on how to modify your strategy by analyzing customer behavior.
⦁ Login into GMB insights: Log in to your Google My Business account and click on the “Insights” tab.
⦁ Understand the metrics: GMB Insights provides a range of metrics that help you understand how customers are interacting with your business. These include:
⦁ Views: How many times your business has been viewed on Google?
⦁ Search queries: What search terms customers used to find your business?
⦁ Actions: The actions customers took after viewing your business listing, such as visiting your website or requesting directions.
⦁ Direction requests: How many customers requested directions to your business using Google Maps?

⦁ Phone calls: How many customers called your business directly from your GMB listing?

⦁ Data analysis: Review your GMB Insights data to identify trends and patterns. For example, you may notice that most customers are finding your business through specific search terms or that they are primarily using Google Maps to get directions. Use this information to adjust your marketing and advertising strategies to better target these customers.

⦁ List optimization: Based on the insights you gather, make updates to your GMB listing to improve its effectiveness. For example, if you notice that customers are primarily using Google Maps to get directions to your business, make sure your address is accurate and complete. If you notice that customers are frequently calling your business, make sure your phone number is prominent and easy to find on your listing.
⦁ Track the progress: Regularly check your GMB Insights to track your progress and identify areas for improvement. Use this information to adjust your strategy and make data-driven decisions to better attract and serve your customers.

2.4 Enhancing your GMB profile with high-quality photos, videos, and interactive features

To promote engagement with your customers and boost your ranking in search results, you should regularly add photos or videos to your profile. You can add a cover photo, logos, and business photos describing the attributes of your business.

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3. Google Maps Analytics

Google Maps Analytics
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Understanding the role of Google Maps Analytics in measuring the success of your marketing efforts

Google Maps Analytics is a tool that allows businesses to track and measure their online and offline marketing efforts related to their Google Maps listings.

⦁ Analyzing visibility: Businesses can use Google Maps Analytics to track the number of views their listing receives, as well as how many people are clicking through to their website or requesting directions to their location.
⦁ Customer engagement: Google Maps Analytics also allows businesses to track engagement metrics, such as how many people are calling their business directly from their listing or how many people are saving their listing for future reference.
⦁ Tracking the progress: businesses can see whether their marketing efforts are having a positive impact on their visibility, engagement, and overall success on Google Maps. This can help businesses identify areas where they need to improve their marketing strategies to drive more traffic and increase customer engagement.

Integrating Google Maps Analytics data with other analytics tools to gain a complete picture of your online performance
Here are some simple steps to integrate Google maps with analytics tools-
⦁ Set clear goals: Before you start integrating different analytics tools, it’s important to identify what you want to achieve. What questions are you trying to answer? What data do you need to collect to answer these questions?
⦁ Choose the tools: Based on your needs and goals, choose your analytics tools.
⦁ Set up tracking: Once you’ve identified the tools you want to use, you’ll need to set up tracking codes on your website and Google My Business account to collect the necessary data.
⦁ Integrate data; To gain a complete picture of your online performance, you’ll need to integrate data from different analytics tools. This can be done using tools such as Google Data Studio, which allows you to connect data from multiple sources and create custom reports and dashboards.

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4. Google Maps Ads Manager

Overview of the different advertising options available on Google Maps

Google ads are available in different versions on Google maps, they are –
Location-based ads: In your mobile device, when users type in their query regarding your business, it will fetch results based on users’ location and ratings
Promoted pins: When users are browsing on mobile apps, promoted pins are the paid ads in the listing that helps you to top the listing. The unique aspect is bolded pins promoted on the results.
Branded promotional ads: Here business ads on your business pages will let users know the special offers and discounts you are offering.
Key benefits of using Google Maps Ads Manager to reach your target audience
The benefits of using Google maps ads manager to reach an audience are-

⦁ Google ads will help you to target audiences based on their location, behavior, interests, etc.
⦁ Google ads increase visibility to customers who are looking out for products and services in your area.
⦁ Google ads promote customer engagement through images and videos.
⦁ Google maps encourage users to put reviews that build their social image.
⦁ Google map provides data insights that help you to analyze the behavior of users in a particular location.
⦁ Google maps ads are a cost-effective way to reach the targeted audience.

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5. Google Maps APIs

Google Maps API
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5.1 Understanding how Google Maps APIs can be used to enhance your website and mobile app

By following the below-listed technique, you can use Google maps APIS to enhance the experience of websites and mobile apps.

⦁ Location-based searches: With the Google Places API, you can perform location-based searches to find businesses, points of interest, and other locations near a user’s current location or a specific address. This allows you to display relevant information to users based on their location.

5.2 Utilizing the full range of Google Maps APIs, including Maps, Routes, Places, and Street View

Google maps has various features using which we can get benefited. Here are a few of them:
⦁ Street view: Google Maps Street View allows users to view panoramic images of locations at street level. The Google Maps Street View API allows developers to integrate Street View imagery into their websites and mobile apps.
⦁ Places: With the Google Places API, you can retrieve detailed information about businesses and points of interest, including ratings, reviews, photos, and more. This information can be used to provide users with more information about a specific location.
⦁ Routes: The Google Maps Platform also offers a range of tools for real-time location tracking. This can be used to build location-based services, such as ride-sharing or delivery apps.

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6. Third-party Google Maps Marketing Tools

Google maps offer various third-party marketing tools, if you are confused with these tools, here is a complete guide on third-party tools.

6.1 Overview of popular third-party tools for Google Maps marketing

  • Google my business: claim your Google my business profile to your Google maps and list your business on various google product results.
  • Google webmasters tools: Webmasters help you to optimize your website by providing the current traffic of your website. You can analyze how visitors are currently finding your business.
  • Google AdWords: Google AdWords create ads targeting specific keywords. This will help your business to rank high on search engine results and google maps.
  • Google keyword planner: a tool meant to help you plan your AdWords campaigns, can also help you search for new keyword ideas and suggestions to help you with your organic keyword research as well.

6.2 Key benefits of using third-party tools to enhance your Google Maps marketing strategy

The third-party tools help you to curate effective Google marketing strategies in various ways-
⦁ They provide advanced data visuals that help you to make better decisions.
⦁ Third-party tools can offer customization options that aren’t available in Google Maps, allowing you to tailor your maps to your specific needs.
⦁ Third-party tools automate your optimization process like Keyword planner, etc.
⦁ Third-party tools can integrate with other marketing tools, such as CRM systems, social media platforms, and email marketing tools, allowing you to create a more cohesive marketing strategy.
⦁ Third-party tools provide detailed data that helps you to analyze customers’ behavior patter, location-based data, etc.

6.3 Best practices for choosing the right tool for your business needs

There are several tools in the market, and choosing one might be a time-consuming task for you. Don’t worry, we are here to help you with a few tips that helps you to choose the right tool.

⦁ Before choosing the tool, understand your business needs. What are the essential features required?
⦁ Conduct research on different tools. Look at the features, pricing, and customer reviews to get a sense of what each tool can offer.
⦁ Check user experience: Check whether the interface is easy to use, and look for a user-friendly tool.
⦁ Look for tools that can scale according to the changes in your business needs.
⦁ Check the tool’s capacity to integrate with other tools.
⦁ Consider the price of the tool, and compare it to other platforms.
⦁ Before buying the tool, test the tool. Many tools offer a free trial or demo period, so take advantage of this to ensure that the tool is a good fit for your business.

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Conclusion

Google maps marketing is one of the trending topics in the market. The key features will help you to scale up your business. Additionally, various third-party tools in the market support your Google maps marketing. Before making your final choice on third-party tools, here is everything you need to know about them.